Adding the right images to your emails instantly catches the eye and keeps readers hooked, but using unauthorized visuals can land your small business in serious legal trouble. Grabbing photos directly from a Google search or another website without permission is copyright infringement, which exposes you to steep financial risks. Photographers and stock agencies frequently use automated software to track down stolen work, and copyright holders can demand hefty retroactive licensing fees or statutory damages that often run into thousands of dollars per image.
To protect your business entirely while still keeping your campaigns visually engaging, Constant Contact provides several built-in options to source clean, legally safe content. You can easily upload your own original photography, pull from integrated free stock image libraries such as those from Canva or purchase your own from establishes sources such as iStock or Unsplash.
By ensuring you always own the rights or have explicit permission for every graphic you include, you keep your marketing professional, effective, and completely secure.
David Fischer
ELITE Advocate | Small Business Expert