Artificial intelligence might seem like complex technology that’s best suited for large businesses. But Robert Mitchell disagrees — he thinks small businesses have the most to gain from AI.
Robert is the Chief AI Officer at WSI World, a digital marketing agency network that equips small agencies with the tools to grow and thrive, including AI. He helps WSI franchise owners use AI to create new revenue streams — and he’s thrilled by the possibilities the tech presents for small businesses.
“I think this is an amazing opportunity for small and medium-sized businesses,” he says. “The nimble companies are the ones that are going to leapfrog on this. You can do more with less.”
On this episode of Be a Marketer, Robert and host
Dave Charest, Director of Small Business Success at Constant Contact, talked about how small businesses and their marketers can get started with AI.
Meet Today’s Guest: Robert Mitchell of WSI World
☕ What he does: Robert is the Chief AI Officer at WSI World, a digital marketing agency network. After more than 20 years in franchise development, Robert dove into the world of AI. Today, he helps WSI serve as an AI consultancy for its franchise owners — and helps franchise owners become the de facto AI consultants for
their
clients.
💡 Key quote: “You’re already seen by your clients as the most knowledgeable on the technical aspects of marketing their business. It’s a very small leap from that to AI… all you need to be is that Sherpa, walking them through the process of implementing it.”
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