A section of a train in his basement isn't the most interesting thing about
Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time.
Jason, two decades later, is the president of Rapido Trains Inc., Canada's largest manufacturer of high-end model trains, with operations in North America and the UK.
Rapido is built on a foundation of attention to detail and radical transparency. "If we screw up, we just tell people," Jason explains on this episode of Be a Marketer. "Being totally straight with customers has transformed how they connect with our brand."
What can small business owners learn from a company that achieves 81% email open rates? On this episode, Jason and host
Dave Charest
unpack how obsessive honesty drives customer loyalty, why embracing your passion is marketing magic, and the incredible ROI of knowing your audience.
Tune in to discover how your business can harness Constant Contact tools to build deeper customer connections and resonate with your audience.
Additional Resources:
- Overview: Email resend options
- Understanding contact segmentation
- Install a contact sign-up form on a website
- Create a sign-up landing page
Meet Today’s Guest: Jason Shron of Rapido Trains Inc.
🚂 What he does: Jason Shron is the president of Rapido Trains Inc., Canada's largest manufacturer of high-end model trains and accessories. After leaving his PhD program in art history to pursue his passion, he built an international company with operations in North America and the UK. Fun fact: He has a 20-foot section of a real train in his basement.
💡 Key quote: "We want to tell people what's going on, and there will be people who are not reasonable… But that honesty, I think, is very important. And the newsletters are a great way. It's a direct way to communicate with the end customer."
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