The future of marketing feels like a runaway train. It's exciting, sure, but also terrifying. How do you keep up and plan for success when the ground beneath you seems to shift constantly?
Dave Charest, Director of Small Business Success at Constant Contact, and
Kelsi Carter, Brand Production Coordinator at Constant Contact, understand this struggle.
That's why they've dedicated this episode of the Be a Marketer podcast to helping small business owners like you thrive in 2025. They've compiled five key strategies, gleaned from conversations with successful business owners, to help you succeed.
"If you think of marketing as a tool, it's really this idea of communicating with the people that are open to hearing your message and then finding the places where you can find more of those people and getting in front of them and then keeping your business top of mind with them," Dave explains.
This episode unpacks that idea, offering practical advice you can implement immediately. Discover the power of community building, the importance of continuous learning, and how automation can free up your time.
Tune in to learn how to segment your audience for personalized marketing and why regularly reviewing your strategies is crucial for growth. Dave and Kelsi share real-world examples from Constant Contact customers, demonstrating how these strategies have led to real success. Get actionable tips and valuable insights to make 2025 your best year yet.
Additional Resources:
- Getting started with the Automation Path Builder
- Marketing Automation Trends to Know in 2025
- How to Set Up an Effective Automated Welcome Email Series (with Examples)
- Email List Segmentation From A (as in Age) to Z (as in Zip Code)
- Set up to automatically resend to contacts who don’t open their email feature in Constant Contact
Meet Today's Hosts: Dave Charest & Kelsi Carter of Constant Contact
🎤 What Dave does: Dave is the Director of Small Business Success at Constant Contact, He helps small business owners understand and utilize online marketing. Dave co-hosts the Be a Marketer podcast, offering practical advice and inspirational stories.
💡 Key quote: “Not everything you do is going to work. Not everything you do is going to be ‘the right thing to do’. And I think that's the mentality that you really need to come at this with — marketing as a whole is a learning experience.”
👋 Where to find Constant Contact:
Website
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Instagram
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Facebook
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YouTube
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LinkedIn
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X, formerly known as Twitter
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Pinterest
🎤 What Kelsi does:
Kelsi is the Brand Production Coordinator at Constant Contact and co-host of the Be A Marketer podcast. She loves being deeply involved with projects, especially working with different types of creatives.
💡 Key quote:
"It's really the trial and error, but also just looking at your data and then improving and enhancing so that it matches."
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