Nonprofits face a constant challenge: delivering their message effectively with limited resources. For
Nick Fynn, Head of Global Growth Marketing at
TechSoup, this reality drives his mission to help organizations bridge the gap between technology and social impact.
Nick has a deep understanding of effective communication strategies through his work at TechSoup, a global nonprofit that connects other nonprofits with essential technology resources. "You cannot not communicate," Nick explains. Everything you do is communicating to your audience, and this includes when you are not saying something to them."
During this episode of Be a Marketer, Nick and host
Dave Charest explore the fundamentals of nonprofit messaging and how organizations can maintain consistent communication despite limited resources. They discuss why email remains a powerful tool for nonprofit outreach, how to speak the language of different audiences, and ways to develop intentional communication strategies that resonate.
Listen in as Nick shares practical advice for nonprofits looking to strengthen their messaging approach. He also reveals how TechSoup's tiered membership model helps organizations make smarter technology decisions while building a collaborative nonprofit community.
Additional Resources:
Additional Resources:
- Constant Contact for Nonprofits Offer Details
- The Key to Effective Email Segmentation for Nonprofit
- The Complete Guide to Nonprofit Email Marketing
- Charity Marketing Strategies: Boost Your Nonprofit's Impact
Meet Today's Guest: Nick Fynn of TechSoup
🎯 What he does: Nick Fynn is the Head of Global Growth Marketing at TechSoup, a 501c3 nonprofit that helps other nonprofits and NGOs gain access to technology and learn to use it effectively. With an extensive background in communications and advocacy, Nick focuses on helping organizations connect technology with their mission.
💡 Key quotes:
"Every nonprofit out there should be doing email. I don't think there's any one-fits-all frequency of how often you should be doing it, or what should it say, but everybody should be using it. It's a foundational tool."
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