Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list.
Jennifer Nespola Lantz, VP of Deliverability and Industry Relations at
Kickbox, brings over 15 years of expertise to this critical aspect of digital marketing. What began as an accidental career shift has blossomed into a passion for improving email deliverability and helping businesses connect reliably with their customers.
"Consent is number one. And this consent needs to be clear and conspicuous so that when somebody gives you their address, they know exactly who they're giving it to, what they're getting in return, and how often," Jennifer emphasizes on this episode of Be a Marketer.
On this episode, Jennifer joins host
Dave Charest, Director of Small Business Success at Constant Contact to explore why growing your email list the right way matters more than growing it fast, how to protect your list from bots and bad data, and what email verification does for your business's reputation.
Additional Resources:
- Integrating with Constant Contact
- Install a Contact Sign-Up Form on a Website
- What is a DMARC Policy and Why Do I Need One?
- Collect new sign-ups with a Lead Generation Landing Page
- Create a Segment of Contacts by Choosing Specific Criteria
- 🎧 What You Can Do to Avoid the Junk Folder With Jon Marburger and Tara Natanson
Meet Today’s Guest: Jennifer Nespola Lantz of Kickbox
✉️ What she does: Jennifer is the Vice President of Deliverability and Industry Relations at Kickbox, an email verification and deliverability service based in Texas. She leads Kickbox's consulting team, helping businesses improve the quality of their email lists and ensure their messages get delivered. She's been doing email marketing for over 15 years.
💡 Key quote: "An unsubscribe, though, is a much more desirable action than a spam complaint. I think we tend to forget that there are people on the other end of that email."
👋 Where to find Kickbox:
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