Where do we come from? What does it all mean? These are existential questions that have plagued humanity for generations. And while that debate still rages, I can comfortably say we have answered a question near and dear to our Constant Contact faithful.
Contacts created before 2012 or contacts that were part of the recent contact split.
How can I leverage this information?
How indeed! Contact source can be useful information when figuring out how to segment your lists. Some users are content to send to one big master list, but taking the time to evaluate where your contacts are coming from and targeting that specific source might yield knowledge of which source is the most engaged.
Are contacts that sign up through Facebook more engaged than contacts who sign up through a website sign-up form? Do contacts that sign up through Deal/Offer start off strong and then drop when the incentive is finished? These are a couple of questions to ask yourself when considering how to leverage the information.
What do you think? What other ways could the contact source be used to improve your marketing performance?