As a small business owner, one of the most valuable and loved things you can call your own is your email contacts list. Unlike social media, where your reach and your fans are subject to an external governing board, your email list is housed within your own safe harbor. The stronger your connection to the folks on your list, the more likely they are to engage with the email campaigns you send to them. When you give a clear call to action for them to follow, their engagement can lead to greater profit for you. Read on for five tips that will help you build a bigger, better, and more engaged email list.