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Be a Marketer With Dave Charest

As a small business owner, you need to be a lot of things to make your business go – but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, as he discusses what small businesses need to know to successfully grow a loyal customer base, share updates, drive traffic, and boost sales. You’ll hear Dave’s advice from talking with Constant Contact customers, as well as tips from industry experts and stories from small business leaders just like you. New episodes every Thursday.

#40 - Facing Challenges Headstrong with Julianna Curtis

When Julianna Curtis made the tough call to shut down her yoga and fitness studio in March 2020, she took a day to feel sorry for herself — then she sat down and figured out how to pivot. Julianna is no stranger to adversity in business. A year after opening The Energy Barre, she ended up in court facing a lawsuit about noise complaints from a neighboring tenant. Although the lawsuit was a setback, she pressed on, using headphones in class, until she and her building manager figured out a path forward. 
#39 - Making a Positive Impact with Al Yeck

“We’re all just trying to get through this life together,” says Al Yeck. “So let’s help each other.” As the Executive Director of the Veterans Healing Farm in Hendersonville, North Carolina, Al leads an organization devoted to enhancing the mental, emotional, and physical well-being of U.S. veterans and their families. 
#38 - Embracing What Works with Marissa Tilley & Chelsea Demby

From an 800-square-foot store to 12,000 square feet of retail and warehouse space in just five years, Lady Black Tie is the picture of small business success. Owner and founder Marissa Tilley started Lady Black Tie as a brick-and-mortar store after leaving an unfulfilling corporate job. “It came down to the idea of wanting to have fun every day,” she says. “I thought selling dresses would be super fun.” 
#37 - What You Can Do to Avoid the Junk Folder With Jon Marburger and Tara Natanson

Your email’s journey to the customer’s inbox isn’t magic — it’s intentional. Constant Contact has email deliverability experts working behind the scenes to keep your special message out of the dreaded spam folder. But in addition to our technical crew, you, as the sender, can make certain shifts to increase your email’s deliverability. Constant Contact’s Jon Marburger, Director of Email Deliverability, and Tara Natanson, Manager of Deliverability for ISP Relations, together have 31 years of experience in the email industry. Their biggest advice? Pay attention.
#36 - Sharing Wisdom to Get More Business with Ed Doherty

Ed Doherty has achieved something most marketers could only dream of: a 72-78% open rate on his Constant Contact newsletters. His secret? Authenticity. Ed launched his consulting business, Ambrose Landen, after being furloughed at the pandemic's start. He also launched a newsletter, Wednesday Weblogs, which he sends every Wednesday at 4:30 a.m. 
#35 - Bringing Humanity Back to Marketing with Brian Solis

It can be easy for marketers to forget that real people are on the other side of every interaction. But Brian Solis, Head of Global Innovation at ServiceNow, aims to bring humanity back into marketing.
#34 - AI for Digital Marketing Agencies with Robert Mitchell

Artificial intelligence might seem like complex technology that’s best suited for large businesses. But Robert Mitchell disagrees — he thinks small businesses have the most to gain from AI. Robert is the Chief AI Officer at WSI World, a digital marketing agency network that equips small agencies with the tools to grow and thrive, including AI. He helps WSI franchise owners use AI to create new revenue streams — and he’s thrilled by the possibilities the tech presents for small businesses. 
#33 - What Small Businesses Really Think About AI with Michael Wood

If you had an extra hour in your week, how would you use it? For small business owners who are using artificial intelligence (AI) and marketing automation, this is no longer a hypothetical question. According to Constant Contact’s latest research report, 91% of small businesses that use AI say that it’s helping them save time and work more efficiently. 
#32 - Finding Your Niche Market with Charlotte Walsh

It’s hard out there for brick-and-mortar businesses. Just ask Charlotte Walsh, the owner of running shoe store Charles River Running, who competes against her vendors for market share. But her store in Norwood, Massachusetts, offers customers what her direct-to-consumer competitors can’t: a place where new athletes can buy their first running shoes, friendly help finding comfortable footwear for people with active jobs, and a connection point for runners of all stripes to join weekly runs around the neighborhood. 
#31 - Build Lasting Connections by Hosting Events with Jesus Flores

If you're looking for ways to build community around your business, consider running an event. It’s a great way to connect with customers, other businesses, and community members. As Jesus Flores, a product manager at Constant Contact focusing on the Events tool, tells us, an event doesn’t have to be a massive production like a concert or gala. He encourages business owners to start small, try things out, and focus on the purpose. 
#30 - Nonprofit Email Tips for End-of-Year Fundraising with Julia Gackenbach and Darryl Moser

Julia Gachenback and Darryl Moser from DonorPerfect, are here to share their best email marketing tips for end-of-year fundraising. On this episode of Be a Marketer, Julia, Darryl, and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how often you should communicate, common mistakes you don't want to make, and how technology can save you time.

#29 – Setting Up Systems for Content Marketing Success With Pamela Wilson

When it comes to content marketing, many business owners make the mistake of creating general content that doesn’t address the specific needs of buyers about to purchase. Pamela Wilson, Chief Marketing Officer at Dental Claims Support, makes sure the company’s content answers the kinds of questions prospective buyers are asking just before they’re ready to buy.
#28 - The Introvert’s Guide to Building Relationships with Valerie J. Lewis Coleman

Raise your hand if networking and building relationships make you uncomfortable. There are at least a few of you out there. And even if you’re an introvert, you likely know how critical those relationships are to growing your business. Valerie J. Lewis Coleman, best-selling author and founder of Pen of the Writer, can talk about book publishing all day. Still, when it comes to more formal networking with strangers, she feels intimidated.
#27 – Cybersecurity for Small Business Owners With Sam Silberman

Small businesses face plenty of challenges, but Sam Silberman, Constant Contact’s Director of Security Operations, wants to make sure that getting hacked or phished isn’t one of them. In this episode of Be a Marketer, Sam joins host Dave Charest, Director of Small Business Success at Constant Contact, to help small business owners stay safe in an increasingly dangerous digital world. 
#26 - Serving a Greater Purpose in Marketing with Kim Jones Sneed

Have you ever felt like your work doesn’t matter? You’re not appreciated? Someone else can do what you do? Kim Jones Sneed, owner of Stuff in the Bluff, an award-winning website focused on local news and entertainment in Pine Bluff, Ark., admits to feeling this way often. There have been many times she wanted to throw in the towel. But what’s kept her going for over 20 years is feeling like she’s serving a purpose greater than just making money.
#25 - The Secret Sauce for a Winning Customer Experience With Mike Bausch

Starting a pizzeria at age 22 might seem ill-advised — and even though Mike Bausch did it, he frankly wouldn’t advise anyone else to do the same. But the now-owner of Andolini’s Pizza bases his customer experience on one big concept: “If you’re not impressive, by default, you’re unimpressive.” Process standardization and careful staff training provide a killer customer experience, a core part of Andolini’s brand. 

#24 - Get Personal and Build Trust With Marianne Mernick-Sullivan

 

Opening up about our personal lives via email isn’t easy, especially with people we may not talk to on a daily basis. Marianne Mernick-Sullivan, President of Consignments Ltd., had difficulty getting personal in her weekly newsletter. She stuck to interior design and what was on sale in her store. But once she opened up about being a type 1 diabetic, she built a new connection with her customers.

#23 - Welcome to the AI Revolution with Russ Morton

 
Generative AI is all the rage right now. Tools like ChatGPT and Bard have become content creators’ best friends. But companies like Constant Contact have used AI for many years for tasks like A/B testing email subject lines, send-time optimization, and email subject line suggestions. Russ Morton, Chief Product Officer at Constant Contact, says generative AI is just a part of what we’re doing in the space. 
#22 - The Circle of Joy in Business With Paul Baik

Paul Baik, President of Paul’s Beauty Warehouse, believes in taking a holistic approach to business relationships in the beauty biz. It’s never just about the customer. It’s also about vendors, employees, and the customer’s customers. That’s why he considers his business a “circle of joy.”

#21 - Transforming Marketing from Obnoxious to Engaging with Nicole Stevenson

Marketing doesn’t have to be an obnoxious task you dread. Many small business owners are uncomfortable talking about themselves and their work with the public. Create an Instagram Reel? With me on camera? No, thank you.

#20 - Using Abundant Thinking to Solve Problems With Ed Bernstein

If it costs a little and means a lot, just do it! This is Ed-ism number one. It’s also how Ed Bernstein, President of 25Score, manages to thrive in a market led by Groupon and LivingSocial.

#19 - The Joy of Being Your Own Boss With Lisa Hammer and Dave Newman

Lisa Hammer is a business leader with a mindset for marketing, communications, and finance. Dave Newman is a mechanical engineer with a passion for teaching. Together, they run Leadership Techniques LLC, where their complementary skill sets drive their success.

 

#18 - Building a Real Estate Business Through Email with Ricky Carruth

Get ready to learn from a real estate expert who's experienced the ups and downs of the industry. Ricky Carruth closes about 100 deals a year without prospecting and credits his success to his weekly email newsletter.

#17 - Go Big and Disrupt an Industry with Sonja Rasula

Imagine emptying your 401K to the tune of $50,000 to book a venue for your first event as a business owner with no previous entrepreneurship experience. Go big or go home, right? 

#16 - Email Marketing Made Easy with Ken Countess

Email marketing is the backbone of any digital strategy — a tried and true way to reach customers. And the best part is, you don’t have to get overly advanced to see results.

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