Customer Spotlight: Dynamic Elite Athletics

Dynamic Elite Athletics: Ingredients to good marketing 

Primary email marketing goal: Reaching current and potential customers

Types of emails they send: Course offerings, apparel sales, discount offers

Marketing channels: Email, social media ads, word of mouth

Feature they can’t live without: Email builder

Key analytics: Open rates and click through rates

Business advice: “Breathe. Really remember your ‘why’. Why you opened up the business, what your mission is — stay with that.”