Google and Yahoo are implementing new guidelines for bulk email senders in early 2024 to protect against spam, fraud and phishing. These changes will also improve your deliverability.
The good news? You’ve got an expert in deliverability and authentication on your side. We’re working behind the scenes so your emails continue to be delivered.
Check out the resources below to help answer any questions you might have and next steps you can take.
Watch The Community AMA: Email Deliverability
Email Authentication - What you need to know Recap
With these changes, Google, Yahoo, and many other receiving mailbox providers will treat unauthenticated email suspiciously. But don’t worry! At Constant Contact, we believe that no email should leave our system if it doesn’t meet the authentication requirements. If you don't have your own domain to authenticate with, or just haven’t had time to get it done, we'll be rewriting your “From” email address to a shared domain we can authenticate for you to help keep your emails from landing in the junk folder.
How do I know if I already meet the new requirements?
If you've already self-authenticated and published a DMARC policy for your domain, you’ll see a message in your account upon login to let you know you’re all set. You can also check if you have a DMARC record using this lookup tool.
What if I don't make action on my end before changes take effect?
Keep calm and email on. If you don’t take action before the changes go into effect, we’ll automatically rewrite your “From” email address with our shared ccsend.com domain, which meets the DKIM and DMARC authentication requirements. For example: <carlscoffee@gmail.com> will become <carlscoffee-gmail.com@shared1.ccsend.com>
That being said, sending from your own domain and setting up self-authentication is an industry best practice and helps build your brand’s sending reputation.
I own my own domain, but not currently sending email
I send from a free webmail or my local ISP provider
The best option for you will be to set up self-authentication within Constant Contact and then add the DNS records we generate for you
Contact your IT or mail server group to enable DKIM signing for Constant Contact in your outbound email. If they can update DNS records, opt for self-authentication in Constant Contact.
Contact your IT or mail server group to set up organization domain email and enable Constant Contact to DKIM sign your email. If possible, choose self-authentication in Constant Contact.
Since you’re sending from a domain that you’re not able to set up authentication for, Constant Contact has you covered! We’re working on a process to help make sure your messages stay in compliance.
