Learn Best Practices and be Inspired by Event Ideas

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Click to download checklist.Click to download checklist.When it comes to event marketing, utilizing best practices is key to achieving success. By following proven strategies and techniques, you can effectively engage your target audience, boost brand awareness, generate leads, and create memorable experiences right from the day you announce your event.


Before the Event


  • Promote your event by sending a press release.
  • Share your event on social media by posting to your own accounts, partnering with influencers, and live streaming. Be sure to highlight exciting updates, such as keynote speaker introductions.
  • Create a landing page or pop-up forms.
  • Send email reminders. For example, the Orange County Asperger's Support Group creates buzz right up until the event with countdown emails.
  • Spark FOMO (Fear of Missing Out) by showing your audience videos and images that will get them excited about your gathering. Remember that when you are creating event marketing materials, use content that is authentic to your business instead of leaning on stock photography. If this is an annual event, draw from your photography and user-generated content from previous years.


During the Event


  • Document the big day by taking lots of photos and videos that you can share on social media and use for future marketing materials. Don't forget to encourage attendees to do the same!
  • Post sign-up sheets at your business and include QR codes on signage to make it easy for people to sign up for your email list.
  • Share text-to-join instructions.


After the Event


  • Send attendees a text and/or email thanking them for attending and ask them for feedback.
  • Send people who RSVPed but did not attend a "we missed you!" event recap.
  • Post photos and recaps to social media.
  • Repost and share attendee content about the event.
  • Include photos and information from the event in upcoming newsletters.


Evaluate these key metrics to measure success:


  • Event attendance
  • Email, social and text engagement
  • Product sales
  • Donations
  • Email list signups


Creative Event Ideas

Click to view and download guide.Click to view and download guide.


Both virtual and in-person events are a great way to connect with your audience and keep them engaged in a way unique to your business or organization.


📣 Check out additional ideas and insights in Creative Events Ideas for Impactful Engagement.


Get inspired with ideas for hosting your own event:




  • Charity partnership
  • Food or wine tasting
  • Expert how-to class
  • Educational webinar
  • Staff meet and greet
  • Seasonal kick-off party
  • Holiday celebration
  • VIP sneak peek
  • Anniversary
  • Membership event
  • Lunch and learn
  • Pop-up shop
  • 5K run


  • Pledge-based walkathon
  • Fundraising dinner
  • Talent or variety show
  • Supporter appreciation event
  • Ribbon-cutting ceremony
  • Book club
  • Guest speaker or expert webinar
  • Community cleanup
  • Volunteer and services fair
  • Silent or traditional auction


Real Estate

  • DIY home repair workshop
  • Client appreciation event
  • Buying/selling seminar
  • Real estate investment webinar
  • Decluttering drive
  • Home staging how-to
  • Realtor and inspector "Ask Me Anything"
  • Top home trends showcase
  • Realtor speed dating
  • Open house showing


  • New product unveiling
  • Customer appreciation evening
  • Expert how-to event
  • Product demonstrations or samplings
  • Monthly clubs
  • Creator "Ask Me Anything"
  • Industry influencer meet and greet
  • VIP event
  • Hands-on workshop



📣 Download our Event Marketing Best Practices guide for more inspiration.


We hope you've been somewhat inspired and host some unforgettable experiences for your audience. Remember to share your own ideas in the comments!

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Last update:
‎05-15-2024 10:29 AM
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