When it comes to event marketing, utilizing best practices is key to achieving success. By following proven strategies and techniques, you can effectively engage your target audience, boost brand awareness, generate leads, and create memorable experiences right from the day you announce your event.
Before the Event
Strategize with the AI Assistant: Don't stare at a blank page. Click the AI Assistant in the top-right of your dashboard and tell it your event goal. It can now draft your entire event description, social posts, and even your Automation Paths in seconds.
Share on Social Media: Use our Social tools to post to your accounts. To make it pop, use the new Canva "Lightning" integration launched this month. You can design, edit, and instantly publish your Canva assets directly into your social and email campaigns without any downloading or uploading.
Create a High-Conversion Landing Page: Use a Sign-up Landing Page to gather registrations. In 2026, you can even use DateTime Picker custom fields on your forms to let visitors book specific time slots.
Send Targeted Email Reminders: Segment your list to send "last-call" reminders. Use the AI Assistant to generate subject lines that drive higher Confirmed Opens.
During the Event
Document the Day: Take lots of photos and videos for social media. Encouraging attendees to share their own content is still the best form of "social proof."
Native QR Codes: You no longer need third-party sites. Every landing page and event registration page now natively generates a QR code. Print these on your table tents and signage to turn walk-ins into instant subscribers.
SMS Check-ins: If you are registered for SMS marketing, use Text-to-Join at your event. It’s the fastest way for people to join your list on the go.
After the Event
Automated Gratitude: Set up an Automation Path to trigger a "Thank You" email or SMS immediately after a guest is marked as "Checked In" on your dashboard.
Re-engage RSVP No-Shows: Send a "We missed you" recap to those who registered but didn't attend.
Key Metrics to Measure Success in 2026
Confirmed Opens: This is your new gold standard. Constant Contact now separates Confirmed Opens (real humans) from Proxy Opens (bots and privacy protection) so you can see your true engagement.
SMS Opt-ins: Track how many event-goers agreed to receive text updates—these are your most urgent and valuable leads.
Promo Code Redemptions: See exactly which "Early Bird" or "VIP" offers drove the most revenue.
Editor's Note: This article has been updated to reflect the latest Constant Contact features.
