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One Name Field

If I only have one name field, is it recommended that I just put the name in the First or Last fields or both?


The choice of which to use is

The choice of which to use is completely up to you.  We recommend seperating first and last names so that you can properly use a greeting, which is a best practice for personalizing your marketing and provides a good introduction in your contact with your subscribers/customers.  However, there is no rules as to which you should use.

Dave Berard
Senior Product Manager, Constant Contact
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