Are you wondering how to make your emails stand out and project a professional image? You're not alone!
The appearance of your emails plays a crucial role in customer engagement, and just like websites, best practices are constantly evolving. Still, some elements stay pretty consistent. Try to prioritize:
- A strong subject line.
- A limited color palette of two to three colors (ideally on brand with your business/organization).
- A maximum of three images.
- Most importantly, a compelling call-to-action.
Let's dive deeper into these key elements that can elevate your email marketing game and help you make a lasting impression on your audience.
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Marketing Digest
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Social Media
"There's a multitude of ways to engage your audience through us using your social platforms - via ads, social post metrics, email links, and more! " - Will
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Call-To-Action Links
"Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin
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Welcome Your Audience
"Greet new contacts with one or more automated Welcome Emails depending on their interests or your business goals." - Nick
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