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NancyB340
¡Posted in Ask the Community

Clicks vs. Links

The total number of links clicked is higher than the number of clicks shown. What is the difference between the two?

Clicks
Email
E-mail Marketing
Links
Reporting
1 reply
Best reply by William A

The number shown in the click portion of the email's reporting overview is just for a unique click within the email. The number shown for the links drilldown are the unique clicks per each link. 

 

The difference is :

Click rate: among the openers of your email, how many clicked at least one link.

VS

Click-Through Distribution: among your links, which ones got clicked at least once by a clicker contact.

 

For more info on how click reporting works, make sure to check out our main article on the topic. 

 

 

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