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Constant Tips: Don't Forget to Review Your Reporting

Nick_S
Administrator

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 Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing

 

We’re halfway through the year, give or take, so it’s a great time to sit down and reflect on your marketing journey so far. You should review your data to see what has worked and what hasn’t and consider what tweaks or improvements you can make to increase the likelihood of reaching your goals before the end of the year.

 

There are a lot of topics on this, but let’s focus on reporting. The go-to metric tends to be open rate, but it’s not always the most important one to rely on. For example, someone can open your email and close it immediately, but it would still count.

 

Other key metrics you can look at are:

 

These metrics will give a better impression of how your contacts are engaging with your email.

 

 

After you have a better understanding of how people engage with your emails, think of improvements you can make to boost that engagement. For example:

 

 

The work is never done and trends are always shifting. What worked yesterday might not work today. It’s important to stay on top of your reporting data and pivot when necessary.

 

If you have any interesting insights you’ve gleaned from your own reporting, let us know in the comments!



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