Constant Tips: Email Marketing Terms Explained

[Chris-S]

 Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing

Let's demystify some common email marketing terms that often cause confusion. Whether you're new to the marketing field or just looking to brush up on your knowledge, understanding these terms will help you navigate the world of email marketing with ease.

📩 Bounce Rate: This refers to the percentage of emails you send out that are not accepted by your recipients' email servers.

📈 Conversion Rate: It represents the number of people who follow through on your email's call to action, such as clicking a link, making a purchase, or downloading something. It is a key indicator of your email's performance.

📂 List Segmentation: This involves dividing your contact list into distinct groups based on specific criteria, typically those in the same phase of the sales funnel. This allows you to send more targeted and relevant content to each group.

👁️ Open Rate: It indicates the percentage of emails you sent out that were opened by their recipients. It helps gauge the effectiveness of your subject lines and overall email engagement.

🔗 Clicked: This feature allows you to see which contacts clicked on the links within your email. It provides valuable insights into the interests and engagement levels of your audience.

Understanding these terms will empower you to optimize your email marketing strategies and achieve better results. If you have any further questions or terms you need clarified, let us know in the comments below! ⬇️