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Email 'Opens' Tracking
I ma wondering why the system does not keep track of each time the same user refers back in an email.
I am noticing that a recipient will open and then the next day re-open. This system is erasing data on the first click by this recipient and then only reporting the second or even third opening as the only opening.
How to fix this?
1 reply
Best reply by William A
Hello @OlliaY ,
An email's Unique Opens will only show the contact's most recent open of the email. To see all the times we've tracked their opening - assuming they've allowed the invisible 1x1 pixel image to load up in the email so it can be tracked - you'd want to look at the email's All Opens report.
For more info on how emails' open rates are tracked and calculated, please see our main article on the subject.
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