How to make newsletter not show up in Junk mail

[CassidyR53]

Hello! 

I just sent out an email blast this morning to my clients but some people told me they found theirs in the "promotions" tab in their gmail and some told me they found there in the "junk" area. Is there a way I can fix this?

Thank you,

Cassidy Rey

[William_A · Accepted solution]

Hello @CassidyR53 ,

Check out this article for more info on how Gmail's Promotions tab works, and what your contacts can do to avoid having the emails delivered there. Unfortunately this is something that has to be done by Gmail users, and can't be affected by ESPs like us.

Here are some general best practices for delivery.

Delivery can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - whether that's through us if you have a free domain (e.g. Gmail, Yahoo, AOL, etc.) or via self-authentication if you have your own domain (such as through a business or other organization).

If you'd like to learn more about safelisting, and what it entails:

Safelisting domains in a security system

Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Delivery agents.