Pixel Tracking

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CIDInsurance
Marketing Legend
0 Votes

Hello. I'm wondering if Constant Contact has come up with a way to deal with Apple's new ability allowing its user to block tracking by email senders. I'm not sure if they have launched this yet, but Apple users will be able to disable pixels. If they do this, we won't be able to tell if our emails are opened or not. This could definitely cause open rates to drop and could cause issues with resending emails to non-openers. This is recent news, but hopefully it is something the Constant Contact team will come up with a solution for.

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William_A
Administrator
0 Votes

Hello @CIDInsurance ,

 

Our devs are aware of Apple's updates, and are actively researching and monitoring the impact of the update. Ultimately, they will be looking into ways we can balance the needs and expectations of our customers, with the privacy rights of their contacts. If we have any further updates regarding this, we'll make sure to announce them.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

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William_A
Administrator
0 Votes

Hello @CIDInsurance ,

 

Our devs are aware of Apple's updates, and are actively researching and monitoring the impact of the update. Ultimately, they will be looking into ways we can balance the needs and expectations of our customers, with the privacy rights of their contacts. If we have any further updates regarding this, we'll make sure to announce them.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
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