School marketing emails

[MeiraP3]

Hi,

We use constant contact for both marketing for our school and also educational related updates. We are begining a campaign that will entail a lot of marketing emails. Sometimes, this can cause parents to unsubscirbe but then they will have unsbuscribed from all school educational related e-mails. Is there a way for someone to just unsubscribe from one type of list?  thank you!

[William_A · Accepted solution]

Hello @MeiraP3 ,

Using the Update Profile system, you can include this as an alternative link in your email footer, which contacts can select to update their list membership, based on the lists you make viewable and editable. If multiple list options are available in your UP form, those options will also appear on the unsubscription confirmation page, as an alternative for contacts that click the unsub link in the footer.

Remember that not all lists need to be included in the UP / unsub setup. Contacts will only be able to manipulate their list membership for the ones you've explicitly selected to be available, viewable options. Contacts will simply see those available lists' names on the UP form / unsub confirmation page, and be able to decide if they'd prefer one of those.

See also:

Unsubscribed contacts overview