Understanding email engagement

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AgencyONE
Campaign Contributor
0 Votes
Is there a way to run a report for all contacts in system that have a "0" open rate. I would like to segment them and remove them all at once. Thank you!
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William_A
Administrator
0 Votes

Hello @AgencyONE ,

 

You can run a segment with the criteria of contact activity > Did not open > Any Email > Between > and set dates from when you first opened your account to now. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list


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William A
Community & Social Media Support

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2 REPLIES 2
William_A
Administrator
0 Votes

Hello @AgencyONE ,

 

You can run a segment with the criteria of contact activity > Did not open > Any Email > Between > and set dates from when you first opened your account to now. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
AgencyONE
Campaign Contributor
0 Votes

thank you, this is very helpful!

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