What are some common mistakes to avoid when setting up email drip campaigns?

We’re often asked how to set up a successful “drip campaign.” (Drip campaigns use automation to share email or SMS content over a period of time after your contacts trigger them.) Our favorite piece of advice is to keep your content “evergreen,” meaning, don’t put dates or date-sensitive information in your content so that you don’t have to constantly make edits to keep it relevant.  If you’ve been using our Automation Path Builder, what “whoops” moments have you run into where you really needed to change your content, or needed to alter the way your path is structured?

(And also, if you need to change the content in your automation path, you can always edit the email and SMS content. Anyone who hasn’t yet reached that step will see the new changes and never know you had to correct it!)

If you haven’t used the Automation Path Builder yet, you might find this post informative:  Automating and Working With the Seasons with Mark Chinsky