What’s an important lesson you’ve learned since starting your business?

After starting 5 businesses and selling 3 of them, with more businesses on the way, serial entrepreneur Ramon Ray has learned several valuable lessons on his journey as a small business owner.

In a recent conversation between Dave Charest and Ramon Ray,  Ramon mentioned that while it’s important to generate recurring revenue for your business and establish a great team, the real magic happens when you can identify your ideal customer and leverage your tools and your team to curate a customer experience that keeps them coming back. 

What is an important lesson you’ve learned since starting your business?