Why did my subject line not populate the first name???


I have been with you for years and this morning my emails that went out to non-openers populated the subject line with: Hey [FIRSTNAME OR ""]] do you suffer from excessive WORRY?

How embarrassing as a business owner!  Why didn't it populate the first name like it always does?

This makes me not trust this system.

Please advise so it doesn't happen again!



Hello @MaggieH09,


I apologize that you had this experience! Can you please send us a screenshot of what it looked like in your email client after it was sent so we can take a look at how to prevent this in the future? 

Zoe H.
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
JUN 27
Boost Your Email Results with Segmentation & Personalization
JUL 10
Getting Started with the Constant Contact Community