How do you segment your audience?

[Dallas_W]

Segmenting your audience into like-minded groups is key to making your marketing stand-out. Keynote speaker and leader, Scharrell Jackson, harped on the importance of breaking up your business’ audience into separate segments and developing personalized messaging for these different groups.

There are a few different ways to create custom segments using Constant Contact. How do you currently segment your audience to maximize the effectiveness of your marketing?