To transition from relying solely on email, it is crucial to leverage the power of social media. In today's business world, social media has become an essential tool. Prominent platforms like Facebook, Instagram, and LinkedIn offer great opportunities.
Social media and email marketing are highly compatible and can work together synergistically. Integrating social media with your other marketing channels, including email marketing, unlocks its true potential.
According to a Constant Contact survey, small businesses that promote their business with multiple social channels in conjunction with email reported increases in key metrics:
- Customer engagement - 73%
- New customers - 57%
- Website traffic - 54%
- Revenue - 40%
- Referrals - 39%
If you’re ready to jump into the social media pool, start with sharing your already completed and sent email campaign on your social channels!
How to share an email campaign on social media
- After creating and sending your email to your contacts, you can extend your reach by sharing it on platforms like Facebook, Instagram, and LinkedIn. The post will include the URL for your email by default. You can use the image that is automatically pulled into the post through the link preview, or choose a different image from your library.
- Give your friends and followers some time to interact with the post, and then check the reporting to see how well it's performing. Don't forget to respond to comments and answer questions to engage with your audience!
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You don’t have to just share your email campaigns, though. We also have a robust social post tool so you can create, schedule, and monitor your social media activity.
How to use the social post tool in Constant Contact
We’ve made it so you can easily manage your social media channels, create and monitor posts, and respond to comments all in one place. You can create and schedule social media posts that include images, videos, emojis, and hashtags. Once your post is ready, you can share it across all your social media platforms, including Facebook, Instagram, and LinkedIn.
Tips for planning the timing and frequency of sharing emails and posts on social media
Whether you're sharing an email or just reaching out to engage with your existing audience, it can be daunting to figure out how long to share information or how often to post on social media. There's no one-size-fits-all approach, but there are lots of factors that can help you determine your strategy:
- Size of Your Audience - If you have over 10,000 friends or followers, you can post more often to increase the chance that more people in your audience see it. If you have a smaller audience, posting at least three times a week, up to once a day is plenty.
- Time of Day - You want to post when your audience is around to see it, but you also want to be able to respond, too! For example, LinkedIn is a networking site for business professionals and they typically visit during traditional business hours.
- Content Variation - If your posts have lots of different topics you can post more frequently. If you're posting about the same thing over and over, you don't need as many posts to get your point across. If you do post frequently, make sure your posts are well timed to reach your audience and change up the wording a little bit so readers won't skip it because they recognize the content.
- Engagement of Your Audience - All of your social media connections stand a chance of seeing your post in their feed, but the ones that are most engaged with you will visit your page and look at your posts. If you have a smaller group of vocal supporters and don't hear from anyone else, you can post less, but engage in the comments more. If your audience is larger and they don't engage that frequently, you can post a little more and engage in the comments when you see them.
- Sense of Urgency - Are you trying to fill seats at an event or need information from your audience on a deadline? You can reflect this with more frequent posts. If you refrain from doing this all the time, it creates a sense of urgency that your friends and followers can respond to.
Over time, you'll get a better feel for what works with your particular audience on each social media platform. And don't forget - the number of times you post is only part of the equation! Make sure you're also checking your posts at least once a day to engage with anyone who has left comments and likes.
📣 You can also create a social post from the Constant Contact mobile app!
After your post goes live, check the reporting to see how it's performing. You can also respond to comments on Facebook or Instagram to stay engaged in the conversation.
When creating posts, you have the option to focus on a specific social platform. It is not necessary to post on all platforms every time. You can choose to post the same content to all platforms or create variations between your posts.
Use the scheduling feature to create multiple posts and schedule them according to your content calendar or social media marketing plan.
📣 Make sure to optimize your images for Social Posts.
By following these steps, you can effectively share your emails on social media and utilize the social post tool in Constant Contact to streamline your social media marketing efforts.
