Email consistently beats social for ROI, but social wins on reach and discovery. For your business, which one is actually driving more revenue or leads right now?
I have personally found that while my social media channels are excellent for brand awareness, the conversion rate from email list remains significantly higher. It seems that social media is where to find new prospects, but email is where to build the trust necessary to actually close the deal.
I am curious to hear how others are balancing these two channels?
