Time: 10 Minutes | Goal: Get New Customers | Level: Beginner
One of the most common questions we see is: "How do I get more email contacts or grow my list?"
The answer may seem simple at first but you need to give people a reason to join, and a place to do it. You likely have followers on social media who aren't on your email list yet. You just need to build a bridge to move them over.
Why does this matter?
You don't own your social media followers. When, not if, social media companies change their algorithm or your account gets blocked, you lose access. An email list is the only asset you own 100%. A Sign-Up Landing Page is a simple, one-page website that captures these leads—and you don't need a professional web designer to build it.
Step 1: Create a "Lead Generation" Page
You don't need a domain name or hosting. You just need one page.
Click Create and Channels select Landing Pages.
Choose Sign-up Landing Page
Step 2: Give Them a Reason (The "Hook")
People won't give you their email address for free. Your headline needs to answer: What's in it for me?
The Discount: "Join our list and get 10% off your next visit."
The Insider: "Be the first to know about our holiday menu."
The VIP: "Get exclusive tips"
Step 3: Keep the Form Short
Every extra question you ask lowers your sign-up rate.
Required: Email Address.
Optional: First Name (so you can say "Hi, Sarah" later).
Skip the rest: Don't ask for birthdays, phone numbers, or zip codes yet. Make it as easy as possible for them to type "Yes."
Select the list or lists you want to add new contacts to, or select "Create list" if you need a new one.
If you want Custom fields they can be anything you want based on the needs of your organization.
Step 4: Edit the Design then Publish & Copy the Link
Once your headline and image look good, it's time to go live.
Click Publish.
You will now see a specific URL (Link) for your new page.
Copy this link. This is the key to growing your list.
Step 5: The "Link in Bio" Strategy
Now, put that link where your potential customers are.
Instagram/TikTok: Edit your profile and paste the URL in your "Link in Bio" field.
Facebook: Add it to your "About" section or pin a post with the link to the top of your feed.
The Caption: Post a photo and write: "Want a discount? Click the link in our bio to sign up!"