APAC Marketing Lab: Upleveling Email Deliverability

Get up to speed on the new rules of engagement for email marketing with our resident deliverability expert Jon Marburger, who oversees email traffic for 100 billion emails annually.

If you’ve ever felt that being a marketer is getting more complex, with algorithm changes, tech platform updates and a web of compliance rules, this is the session for you! Let Jon do the heavy lifting to dispel email marketing myths, share industry best practices and empower you with a practical toolkit to uplevel your email engagement game. The session will cover:

• Navigating Google and Yahoo’s new email deliverability rules

• The importance and difference between email delivery vs deliverability

• Why building positive signals with mailbox providers such as Google and Yahoo is vital to successful deliverability

• The future of deliverability and how you can continue to maximise open rates and engagement

Speaker: Jon Marburger, Director of Email Deliverability, Constant Contact