Holidays Every Aussie & NZ Small Business Should Have in Their Social Media Calendar

Staying on top of your social media presence is essential for small businesses looking to engage their audience and build brand awareness. With a well-planned social media calendar, businesses in Australia and New Zealand can leverage key holidays and events to create meaningful and timely connections with their customers. 

Whether you’re using a social media scheduler or planning manually, aligning your content with popular holidays and observances can boost engagement and brand relevance.

In this article, we’ll walk you through 2025 ANZ holidays every business should have on their social media schedule, plus a few important international events, helping you make the most of your online presence.

Why Social Media Scheduling Matters

Using social media scheduling tools allows businesses to plan their content in advance, ensuring they never miss an important date. Whether it’s a major public holiday or a fun themed day like "National Doughnut Day," scheduling content saves time and makes managing multiple platforms more efficient.

By preparing for the key dates relevant to your business, you can create targeted campaigns, promotions, and engaging posts that resonate with your audience. So let's jump right in, with our key Australian & New Zealand (ANZ) holidays and events to add to your 2025 social media calendar!

January

Key Days:

• 1 January – New Year's Day (Public Holiday)

• 2 January – Day After New Year's Day (NZ Public Holiday)

• 26 January – Australia Day (Public Holiday)

• 29 January – Lunar New Year

Monthly/Weekly Events:

• New Year, New Goals

• Building Healthy Habits

• National Mentoring Month

Ideas:

• Share New Year resolutions and tips for a fresh start.

• Promote sales tied to the New Year or summer holidays.

• Highlight National Mentoring Month or the international Martin Luther King Jr Day.

Subject Lines:

• “New Year, New Deals: Start 2025 Right!”

• “Jumpstart Your Goals with Us”

• “National Mentoring Month: Take Your Career to the Next Level”

February

Key Days:

• 6 February – Waitangi Day (NZ Public Holiday)

• 14 February – Valentine's Day

• 28 February – Ramadan Begins

Monthly/Weekly Events:

• Black History Month (International)

• National Cancer Prevention Month

• National Women Inventors Month

Ideas:

• Honour Black History Month or National Cancer Prevention Month.

• Celebrate Valentine’s Day with gift guides or promotions.

• Host a contest for Singles Awareness Day.

Subject Lines:

• “Support a Cause This February”

• “Share the Love: Valentine’s Day Specials Inside”

• “Self-Care is Love Too: Celebrate Singles Awareness Day”

March

Key Days:

• 2 March – Clean Up Australia Day

• 3 March – Labour Day (WA Public Holiday)

• 7 March – Employee Appreciation Day

• 8 March – International Women's Day

• 10 March – Labour Day (VIC, TAS Public Holiday)

• 17 March – St. Patrick's Day

• 21 March – Harmony Day

Monthly/Weekly Events:

• Women's History Month

• Employee Spirit Month

• Sustainability Week

Ideas:

• Focus on Women’s History Month with empowering content.

• Promote products for St. Patrick’s Day celebrations.

• Share tips on spring cleaning or fresh starts.

Subject Lines:

• “Here’s to Strong Women: Celebrating Women’s History Month”

• “Lucky You: St. Patrick’s Day Deals”

• “Spring Into Action: Refresh Your Routine”

April

Key Days:

• 1 April – April Fool's Day

• 18 April – Good Friday (Public Holiday)

• 19 April – Easter Saturday (Public Holiday)

• 20 April – Easter Sunday

• 21 April – Easter Monday (Public Holiday)

• 22 April – Earth Day

• 25 April – Anzac Day (Public Holiday)

Monthly/Weekly Events:

• Autism Awareness Month

• Celebrate Diversity Month

• Earth Month

• Small Business Week in South Australia and Victoria 

Ideas:

• Highlight Earth Month with sustainability tips.

• Promote Easter-themed content or sales.

• Focus on Autism Awareness Month.

Subject Lines:

• “Go Green This April: Earth Month Tips”

• “Hop Into Easter Deals”

• “Let’s Celebrate Neurodiversity Together”

May

Key Days:

• 5 May – May Day (NT Public Holiday)

• 5 May – Labour Day (QLD Public Holiday)

• 11 May – Mother’s Day 

• 26 May – National Sorry Day (AUS)

Monthly/Weekly Events:

• Mental Health Awareness Month

• Asian and Pacific Islander Heritage Month

• Queensland Small Business Month

• National Volunteer Week (19th to 25th)

Ideas:

• Celebrate Mother’s Day with personalised gift guides.

• Highlight Mental Health Awareness Month.

• Share community events or partnerships.

Subject Lines:

• “Show Mum Some Love: Mother’s Day Gift Ideas”

• “Mental Health Matters: Let’s Talk”

• “Our Top Picks for May”

June

Key Days:

• 2 June – King’s Birthday (NZ Public Holiday)

• 5 June – World Environment Day

• 9 June – King’s Birthday (Most States, Public Holiday)

• 20 June – Matariki (NZ Public Holiday)

• 30 June - End of Financial Year (Australia)

Monthly/Weekly Events:

• Pride Month

Ideas:

• Focus on Pride Month celebrations and inclusivity.

• Share eco-friendly tips for World Environment Day.

• Share End of Financial Year tips, offers, or checklists.

Subject Lines:

• “Celebrate Love: Pride Month Highlights”

• “Get Set for EOFY: Checklists & Smart Savings”

• “Environment First: Tips for a Sustainable June”

July

Key Days:

• 30 July – International Day of Friendship

Monthly/Weekly Events:

• NAIDOC Week (6th to 13th)

• Independent Retailer Month

• Black History Month (Australia)

Ideas:

• Celebrate Plastic-Free July with eco-friendly promotions.

• Highlight Independent Retailer Month.

• Promote mid-year sales.

Subject Lines:

• “Shop Local: Independent Retailer Month”

• “Plastic-Free July: Sustainable Swaps You’ll Love”

• “Halfway Through 2025: Let’s Celebrate”

August

Important Days:

• 9 August – Book Lovers Day

• 21 August – Senior Citizens Day

Monthly/Weekly Events:

• Small Business Festival Victoria

• National Science Week (9th to 17th)

• National Wellness Month

Ideas:

• Highlight National Wellness Month with health tips.

• Promote quirky products for Left-Handers Day.

• Celebrate Book Lovers Day.

Subject Lines:

• “Wellness Wins: Tips for a Healthier You”

• “Book Lovers Unite: Top Reads for August”

September

Important Days:

• 7 September – Father’s Day 

• 11 September – R U OK? Day

• 21 September – International Day of Peace

Monthly/Weekly Events:

• National Suicide Prevention Month

Ideas:

• Celebrate Father’s Day.

• Focus on health and wellbeing for R U OK? Day.

• Promote International Day of Peace.

Subject Lines:

• “Cheers to Dad: Father’s Day Gift Ideas”

• “Celebrate Peace: Stories That Inspire”

October

Important Days:

• 6 October – Labour Day (ACT, NSW, SA, Public Holiday)

• 6 October – King’s Birthday (QLD)

• 10 October – World Mental Health Day

• 20 October – Diwali/Deepavali

• 27 October – Labour Day (NZ Public Holiday)

• 31 October – Halloween

Monthly/Weekly Events:

• New South Wales Small Business Month

• Emotional Wellness Month

• Indigenous Business Month

• Fair Trade Month

• Breast Cancer Awareness Month

Ideas:

• Highlight Breast Cancer Awareness Month.

• Celebrate Halloween with spooky promotions.

• Promote Fair Trade Month.

Subject Lines:

• “Breast Health Matters: Start the Conversation”

• “Trick or Treat Yourself: Halloween Deals”

• “Shop Fair, Feel Good: Celebrate Fair Trade Month”

November

Important Days:

• 4 November – Melbourne Cup Day (VIC Public Holiday)

• 11 November – Remembrance Day 

• 28 November – Black Friday

• 29 November – Small Business Saturday

Monthly/Weekly Events:

• National Recycling Week (10th to 16th)

Ideas:

• Prepare audiences for Black Friday and Cyber Monday sales.

• Share Remembrance Day content.

• Celebrate Melbourne Cup Day

Subject Lines:

• “Black Friday Savings Start Here: Shop Local”

• “Support a Small Business this Cyber Monday”

December

Important Days:

• 24 December – Christmas Eve

• 25 December – Christmas Day (Public Holiday)

• 26 December – Boxing Day (Public Holiday)

Monthly/Weekly Events:

• End-of-Year Giving

• Holiday Shopping Frenzy

Ideas:

• Highlight holiday sales and year-end promotions.

• Share gift guides for Christmas and Boxing Day.

• Reflect on the year’s achievements.

Subject Lines:

• “Season’s Greetings: Our Top Holiday Picks”

• “Last-Minute Gift Ideas You’ll Love”

• “Thanks for Supporting our Small Business: See you in the New Year”

How to Leverage These Dates in Your 2025 Social Media Calendar

1. Plan in Advance: Use a social media scheduling tool (like Constant Contact) to schedule content for key dates, ensuring your brand is visible during peak engagement times.

2. Engage with Your Audience: Create interactive content such as polls, quizzes, and giveaways based on holiday themes.

3. Use Relevant Hashtags: Research trending hashtags to amplify your reach and get your content in front of a wider audience.

4. Localise Content: Tailor messages to reflect Australian and New Zealand traditions to better connect with your audience.

5. Promote Special Offers: Tie promotions and discounts to significant holidays like EOFY sales or Black Friday.

Bonus: Download your Holiday & Event Marketing Calendar

Stay organised and ahead of key dates with our ready-to-use calendar, packed with email content ideas tailored for Australian and New Zealand businesses. Download the guide to keep on hand or share with your team. 

Get Started with a Social Media Scheduling Tool

Plan ahead with a social media calendar to save time and create more thoughtful, effective content.

With Constant Contact’s social media marketing capabilities, you can save time, stay organised, and ensure you never miss a key moment to engage your audience. The built-in AI functionality can even get you started - fast!

By strategically planning your social media content around trending key Australian and New Zealand holidays, your business can stay top-of-mind, drive engagement, and strengthen brand recognition.

How will you incorporate these important dates into your content strategy in 2025? Get started with Constant Contact’s social media marketing tools today, with a free 30-day trial.