What are the average email industry rates (September 2023)?

Regarding "Open" percentages, would the email list that Constant Contact uses for comparison be a list that has been narrowed by eliminating email addresses that have not opened an email in 12 months, for example? We don't eliminate any emails, regardless if they have ever been opened from our mailings.

Contacts

E-mail Marketing

Reporting

3 replies

Best reply by William_A

Hello @BrianM88 ,

Stats for industry averages are gathered from the email data sent by Constant Contact customers who have indicated their business type. We aren't comparing this to a specific list.

If you're referring to your specific account's averages, this is pulled from all of your data, and therefore your rate may spike or dip based on your contact management and sending habits.

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