Average industry rates for email as of September 2023
Regarding "Open" percentages, would the email list that Constant Contact uses for comparison be a list that has been narrowed by eliminating email addresses that have not opened an email in 12 months, for example?Ā We don't eliminate any emails, regardless if they have ever been opened from our mailings.
3 replies
Best reply by William A
HelloĀ @BrianM88Ā ,
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Stats for industry averages are gathered from the email data sent by Constant Contact customersĀ who haveĀ indicatedĀ their business type. We aren't comparing this to a specific list.Ā
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If you're referring to your specific account's averages, this is pulled from all of your data, and therefore your rate may spike or dip based on your contact management and sending habits.
