bots following links in e-mails

The click statistics of some of our e-mails have suddenly gone up - I don't think we have suddenly become more popular, I suspect there are bots being used by some of our email recipients which automatically try out links in e-mails, perhaps as a cybersecurity measure. But this means we have no way of knowing how many 'real' people are clicking on the links. Has anyone worked out a way to solve this problem?
2 replies
Webinar

Join our free, interactive event with expert Jay Schwedelson to learn data-backed strategies for high-performing subject lines. June 25, 2026

The world's largest virtual email marketing conference. November 12-13th.