Dead Email Addresses

Hi! I have a little over 10,000 contacts for my companies account. Most of those numbers are dead emails, people that receive our emails but never open/click on them. Is there any way to figure out which contacts do not check our emails so I can put them in a non-active list? Hope that makes sense. Thanks!

3 replies
Best reply by William A

Hello @CSJ ,

 

Firstly, I'd recommend deleting and unsubscribing your recommended-for-removal bounces. 

 

You can use segmentation to filter out contacts who've chronically not opened your emails. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list. There's also our pre-built low engagement segmentation, which you can use to re-engage those specific contacts that rarely if ever open your emails, or follow the process just described to quickly remove them.

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