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Definitions Clarification
Please give me the specific definitions for the following terms as presented in the "Review/Response" of our email newsletter send? Also what are the criteria which needs to be present to be slotted to each category? Thank you 1. Open Rate 2. Click Rate 3. Bounce Rate
1 reply
Best reply by William A
HelloĀ @KerryK225Ā ,
Ā
When you have the chance, I'd recommend going through our overview article on Email Reporting, also available via the Help tab in your account's top navigation bar. For those particular reporting metrics, their definitions and related articles with further info are:
- Opened -Ā SeeĀ the contacts who we canĀ verifyĀ opened your email.Ā
- Clicked -Ā See the contacts whoĀ clickedĀ linksĀ in your email, and which links they clicked.Ā
- Bounced -Ā When we get aĀ bounceĀ message back from a contact'sĀ email address, we record it and categorize the reason for the bounce.Ā Take a look at the email addresses that bouncedĀ and either try to resolve the issue or delete these contacts from your account completely.
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