Deleting Old Contact Lists, Campaign Engagement History, and Campaign Stats

Question One: Campaign Engagement History if you delete and then add a contact back: There are a lot of changes to our membership/email list every year. If we delete our old membership lists to remove inactive members/emails, both active and inactive members will be deleted. When we add our current membership list back, to keep our contacts current, will the campaign engagement for those active members / emails be available. For example: We have some active members that have been on email lists going back to 2016, when we delete those old lists, active members will also be removed (until we add a fresh membership list). We want to make sure that when we add them back that we will still be able to see their historical campaign engagement. We have done a couple of trial runs and it looks like the engagement history does "reappear" when an email is added back...but, we need to double-check before moving forward. Question Two: If we delete old contacts/lists, will that impact the stats tied to specific campaigns? For instance, we have a newsletter that we monitor open/click rates for and need to make sure that if we remove inactive contacts that it won't impact the original stats.

4 replies
Best reply by William A

HelloĀ @MVEA2016Ā ,

Ā 

Engagement notes are tied to contact IDs, which is our internal way of tracking unique contacts based on their unique email address. If you delete and later re-upload an email address (i.e. a contact), then their prior engagement will be available.Ā 

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The only aspect of previous reporting affected by deleting contacts, is that contacts will show with a strikethrough if they're currently not in your account. So if you sent an email to [email protected],Ā then deleted that contact, it'll appear asĀ [email protected] in the reporting, and not link to the contact unless re-uploaded back into your account.

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