Developing a successful video marketing strategy

Given the number of people who spend their time scrolling on YouTube and TikTok, it's no surprise that video marketing can be highly effective in attracting, engaging, and converting new customers. But if you've never created video content, creating a video marketing strategy can be daunting. We're here to help! Check out our 5 easy steps to get started. 

For those with an ecommerce store, videos can help you sell more! Try the following:

• Make a product video that provides detail, compares to other products, and demonstrates the product's real-world application
• Create a testimonial video that helps build your credibility
• Publish a Q&A style video that answers your customers' common questions

Promoting your videos once published is important, so remember to insert your video into an email campaign in order to get more eyes on it!

What kinds of videos does your organization produce? And what are key elements of your video marketing strategy?