I do not fully understand / grasp the difference between landing page and a campaign... what is the actual benefit of creating a landing page versus creating a campaign?
What's the difference between a landing page and a campaign?
1 reply
Best reply by William A
Hello @BernhardK5 ,
A landing page is a type of campaign. Campaigns include emails, surveys, social posts, automation series, etc.
A landing page is like a little single-page website that can be used for provide easily accessible redirect links, various bits of information, sign-up forms, online store specials, etc. A landing page wouldn't really replace the other campaign types, as each campaign type serves a separate service.
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