Discussion: What are some cost-effective event promotion ideas?

You’ve planned your event and are ready to take that all-important next step: promoting it! Promoting your event is essential to attract potential attendees and increase visibility for your business or organization. Let’s look at some cost-effective ways to effectively promote your events:

• Add an event calendar to your website. It can be as easy as embedding a Google calendar, or it can be something “fancy” like a WordPress plugin. I use the Events Calendar plugin for my website and it works like a charm.
  
  
• Promote your events in your email campaigns and on social media. You can link to your signup form from your emails, and you can create events on Facebook, Instagram, and even LinkedIn.
  
  Note: if you can put some funds into your promotion budget, Facebook ads create a wide net and advertises your event to a larger audience. If you have a Constant Contact account, create a Facebook or Instagram ad through the Social tool
  
  

• Add your events to your Google Business Profile. Using the Add Update function, you can include all the details, images, and a registration link. The best part is Google Business Profile is free to use!

Let’s hear from others. How do you promote your events on a small budget?