IM

Why do my emails go to spam even when the address is whitelisted?

I recently sent an internal campaign that was delivered to everyone's spam box. We already have the email address used whitelisted and tested so we didn't anticipate that everything would go to spam anyway. Is there anything you can do to help t his issue? Thanks!

Authentication

1 reply

Best reply by William A

Hello @DanielleM227 ,

Here are some general best practices for delivery.

Delivery can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails, particularly self-authentication since you have your own domain. Self-authentication will be especially useful (or even necessary) for some domains when sending out and for delivering internal emails.

I'd also recommend making sure our domains are safelisted in your network as well.

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Delivery agents.

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