We noticed when subscribers forward our email in Outlook that the forwarded copy pretty much triples or quadruples the white space between headers, text, and paragpaphs. I would like to understand if this is typical for forwarded email (or at least typical for Outlook) and if there is something I might be able to do with formatting that help keep it standard across the different way people engage with our emails.
4 Text Marketing Misses (and Their Fixes)
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