High rate of unread emails

Hi @user9981782. There are a few things we can do to help with this concern.

First, the only reporting we can track with where an email lands is if the email is explicitly reported as spam. We wouldn't receive an explicit, reportable code if the email went straight to the contact's spam/junk folder. Inbox tabs such as Promotions or Primary are externally determined by an email client and will not be reported back to us. Gmail moves marketing and bulk emails, such as deals, offers, and other promotional messages, into the Promotions tab. Emails sent through Constant Contact typically end up here because we are an Email Service Provider (ESP). See our article on Gmail's Promotions tab that includes tips on how to land in the Primary inbox. It's not a guarantee your email will end up in the Primary tab if these steps are taken, but they are suggestions.

The subject line is a great place to entice your contacts to open your emails since it is generally the first thing they see, along with your From name. See our article on effective subject lines and make sure your From name in the header of your email is recognizable.

I also recommend checking out our webinar on segmentation.