How do you sell to your customers?

As a small business owner, there’s no better feeling than seeing your sales steadily climb as a direct result of your hard work. However, getting to that point isn’t the easiest journey and it takes a lot of trial and error to get your sales and marketing tactics just right. 

When talking with our small-business customers, we’ve found time and time again that being authentic when selling yields the best results.

What strategies do you use to build trust with your customers?