A client had asked the question, and I honestly wasn't sure of the answer, so I figured I would reach out and find out. When an email recipient has a marketing email they haven't opened yet, and they use the feature "Mark as Read" on their email inbox to mark whatever they selected as read, does that count as an open? The email recipient never clicked on the marketing email, but the email feature "Mark as Read" marked it as a read email, does that count as an opened email for the open rate percentage? Thanks in advance!
How email opens are tracked - "Mark as Read"
1 reply
Best reply by William A
Hello @RebeccaM518 ,
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I'd recommend going through our main article on how opens are tracked. Unless the contact's email program "downloads" or "displays" images upon clicking the Mark As Read function, then it's unlikely that would count as them actually opening it.
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