The end of the year is all about gratitude, generosity, and connection — and nonprofits are leading the way. During our recent webinar, attendees shared how they’re using creative campaigns to drive donations and celebrate community.
Here are a few real-world ideas from your peers:
Matching Donations: Leveraging a matching gift to encourage contributions.
Donation Contests: Creating a friendly competition to boost giving.
Video Testimonials: Creating a social media video campaign featuring donors and board members to build social proof and connection.
Other ideas included:
Fundraising & Drives:
Giving Trees: Setting up trees for specific causes, such as "Santa to a Senior" Specific Drives: Organizing food drives, toy drives, or collecting specific items like socks for veterans in care homes.
Donor & Member Engagement:
Gratitude: Featuring gratitude posts and gathering quotes from people served by the organization to use in donation campaigns.
Website/Tech Adoption: Running a member promo to encourage logging into a new website, with gift card giveaways as an incentive.
Membership Offers: A city government organization is offering a half-off holiday deal on annual memberships.
