How to craft an announcement email

You've got news and you're eager to share it! But how do you create that perfect "drumroll" moment within an email marketing campaign?

If you're announcing something particularly exciting, consider sending a teaser email. Build anticipation by sending the email a few days or weeks before the actual announcement. Let your contacts know that something big will be shared soon and to keep their eyes out.

When you send out the announcement email itself, keep it simple! Make sure to include:

• What's new
• Why it's important for your contacts
• A call-to-action

Check out our blog for announcement email examples with use-case scenarios.

If your announcement is *really* big news, you may want to go above and beyond a single announcement email. Try using our Automation Path Builder to send out a series of automated email and SMS messages. Or, let us do the work for you by using our Campaign Builder. Simply input your goal - you've got a major announcement in store - and we’ll build you a custom, multi-channel marketing campaign.

What is your approach to announcement emails? Share here!