How to design an email to improve customer engagement

Perhaps you've looked at your email engagement levels recently, and - unlike temperatures across much of the Eastern United States right now - they're not so hot. And you're wondering, what can I do to improve?

There are several ways you can personalize your emails and utilize tools in order to boost your open and click rates, including:

• Creating and sending to contact segments
• Personalizing your subject line
• Adding a greeting tag that will automatically populate with your contact's name
• Customizing your email by inserting dynamic content to show contacts only what’s relevant to them based on their city, state, or other custom field
• A/B testing subject lines in order to determine which performs best
• Including a handwritten signature

What other ways can an email be designed in order to improve your customer engagement? We'd love to hear your suggestions!