How to incorporate images into your email campaign

When designing your email, you want it to be visually pleasing for your readers. Naturally, images play an important role in this. But that doesn't mean you should pepper your email with random images. Choosing the right images and placing them strategically within the text will deliver the most impact.

Here are a few tips:

• Use the right number of images - Emails that use too many images can trigger spam filters. Emails with three images or less — not including your logo or social media icons — see much higher click rates.
• Pair text with the image - Wrap text around the image to create a more unified look or add a caption.
• Make your images pop - Ensure your images stand out by designing a balanced layout, adding polish to your photos, and using a background that creates contrast.
• Stay on brand - Whether you use photos you've taken yourself or stock images, make sure to use high-quality images that align with your brand identity.

Take a look at more tips on our blog and check out this Knowledge Base article for the "how-to". We want to hear your thoughts on this topic, as well. Drop them below!

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