Retailers are finding creative ways to blend promotions with personality to stand out. Businesses shared their ideas with us at our latest webinar.
Black Friday and Cyber Monday promotions are a huge focus. Other ideas included:
Sales & Promotions:
Timed Sales: Running sales with different, escalating percentage discounts.
Added Value: Offering an "added value" gift certificate (for example, buy $100, get $20 free) for a salon.
Taking Advantage of Holiday Traffic: A florist is using traffic in their store to launch an email club and feature "$20 or less" fresh flower specials weekly.
Events & Engagement:
Pop-Ups: Hosting "Pop-Up" classes (like a quilt shop offering a class on quilted gift card making) or fun events like a "Toddler Rave."
Open Houses: Hosting a traditional holiday open house.
Contests & Giveaways: Running contests and giveaways (like a trivia contest) to drive engagement.
Brand & Content:
Storytelling: A nursery growing poinsettias plans to create and share a story around them.
Brand-Specific Themes: A firearms company is using a "Pups & Pastels" campaign with holiday pet photos to show their human side, alongside pushing trade show attendance.
