...to receive our constant contact emails - Do we just individually email them? Or are we allowed to use constant contact. I am aware you can't email bought email lists, but if people are already in communications with us before we start using the service - will we be flagged as spam? If we risk that - what is the most effective approach to getting them to opt-in?
If we have existing contacts from the business's real-world interactions, but they've not opted-in..
1 reply
Best reply by William A
Hello @TimH394 ,
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Please refer to our email permissions policy. If you have permission from a contact for the purpose of sending marketing emails, then you'd be in the clear. If not, you're far more likely to get spam reported or large numbers of unsubscribes - which in turn can hurt sending reputations for you and us, result in account reviews, or outright result in your account being shutdown if the issue is serious enough.
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If you're not sure, then it's safest to not consider them contacts that have given you permission. The next step would be confirming them, either by:
- importing them and sending a re-confirm opt-in (will place them in Awaiting Confirmation permission),
- contacting them outside of our system to confirm, or
- encouraging them to use a sign up form you can provide
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See also:
The world's largest virtual email marketing conference. November 12-13th.
